The Client

Rupeek is India’s leading asset-backed, digital lending fintech platform. Driven by the mission to make credit accessible to Indians in a fair and convenient way, Rupeek is pioneering innovative financial products to help monetise gold.

Scope Of Project

  • Employer Branding
  • Social Media Marketing

The Task at Hand

To increase brand awareness and curate employer-branding content

The Hitch

Being a gold loan brand, the brand was not perceived as an exciting place to work and thus wasn’t particularly a popular choice for the talent pool

The Impact

  • Increased LinkedIn followers by 2X in a year

What We Did


  • Developed and curated employee-centric to position the brand as exciting and tech-forward
  • Ideated and implemented revamp strategies for LinkedIn to present the brand as new, challenging and innovative
  • Built an employer brand tone and tonality document to cementise for future use

Social Media

  • Designed and executed eye-catchy posts for LinkedIn to enable smoother revamping
  • Ran ads across platforms such as Google and LinkedIn

Our Happy Clients

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