The Client

Pioneering the omnichannel revolution in India, Omuni is a retail SaaS company that powers clicks to bricks for 100+ global brands across 10,000+ stores. In essence, Omuni expertizes in delivering fulfilling customer journeys across marketplaces, social and e-commerce, and offline stores.

Scope Of Project

  • Employer Branding
  • Social Media Marketing
  • Recruitment Marketing

The Task at Hand

  • To establish Omuni as a leading tech brand in the retail industry.
  • To create a distinct identity for the brand from its parent company, Arvind Groups.
  • To enable hiring for the brand.

The Hitch

Omuni is a retail SaaS company, with its customers being large business houses. With tech talent favouring consumer-tech companies, establishing a B2B player as a favourable tech employer was quite the task. Besides creating brand awareness, the bigger challenge was to increase the hiring applications WITHOUT any media spends. But hey, who doesn’t love a good challenge? We know, we do!

The Impact

  • Received 933 hiring applications from Sept 2021 till Jan 2022 through LinkedIn organically
  • Medium – 3 tech centric and leadership blogs released over the course of the year
  • Omuni’s ER is 8.80% which is above the industry average of 2%
  • Follower Metrics: Omuni added 2,727 new followers in one quarter

What We Did

To overcome the challenges faced, we put our A-Game into play! And this is what it looked like:


  • After assimilating the brand promise, we crafted Omuni’s EVP line – “Omnichannel retail; built by technology, driven by you”
  • Devised, managed, and executed the EVP launch across Slack
  • Created a series of PPT design templates in line with EVP
  • Designed EVP integrated email signatures for all employees


  • Created role-specific hiring posts for the tech community
  • Ran mass hiring recruitment ads for generic skills

Social Media

  • Designed posts of internal events like CSR activities, townhalls, celebrations and workshops
  • Created a robust and engaging calendar that included
    • Knowledge sharing posts
    • Employee stories
    • Leadership spotlight
    • Tech centric content
    • Introducing departments
    • Welcoming new joiners

Our Happy Clients

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