Virtusa

The Client

Using a combination of digital strategy, digital engineering, business implementation, and IT platform modernization services, Virtusa helps clients execute end-to-end digital business transformation initiatives.

Scope Of Project

Employer Branding

The Task at Hand

To make Virtusa an employer desired by young tech-talent.
How do we make it happen? The best way we know how.

The Hitch

By identifying the main pain-points.

Saturated talent pool
Competitive employer market
Building a unique identity in a crowded tech space
A long hiring process

The Impact

12 months into the project we have

~54% increased the social media followers
Hits on the career site (%)
% increase in career site sessions
Results: Today, Ideas2IT is quickly receiving recognition for their quality work

What We Did

Employer
Branding

Customised a strategy to build curiosity among the TG about Virtusa’s avant-garde services and significant impact
Created a social media strategy to magnify the reach of Virtusa’s EVP – Ignite the spark in you
Conducted hiring drives and campus engagement initiatives
Built content to strengthen credibility and showcase Virtusa’s culture through employee advocacy