The Client

Aristocrat Technologies one of the world’s leading providers of gaming solutions. Licensed in over 300 jurisdictions and operating in over 90 countries, including India since 2010. They offer electronic gaming machines, social gaming and casino management systems and more. However, in India the team purely builds tech solutions.

Scope Of Project

  • Employer Branding
  • Social Media Marketing
  • Corporate Branding

The Task at Hand

  • To make Aristocrat a popular tech company with great employee-centric culture

The Hitch

The task seemed fun but also came with its fair share of challenges!

  • Establishing a defined position for the company in a cluttered tech space
  • Collaborating with multiple stakeholders to collate stories
  • To establish Aristocrat India through its global page

The Impact

12 months into the project we have

  • ~54% increased the social media followers
  • Hits on the career site (%)
  • % increase in career site sessions
  • Results: Today, Ideas2IT is quickly receiving recognition for their quality work

What We Did

Creating a unique voice for Aristocrat India without moving away from their global image needed us to think broadly but inside the box. Here is what that meant:


(Creatives to include hiring posts, GPTW posts, Life in the Day of posts)

  •  Identified content buckets to build a calendar with a medley of diverse posts
  • Covered the various facets that makes Aristocrat a Great Place to work, including benefits, policies, values, leaders, opportunities, forums, certifications and events
  • Included employee stories, testimonials, successes, new joiners, and team stories to provide the target audience an insight into ‘working at Aristocrat’
  • Updated the Glassdoor page to reflect their current form
  • Defining the Life tab on their LinkedIn page


Curated platform-specific content buckets

  • Leveraged Linkedin to share hiring, company tech updates, leadership speaks, employee benefits and company differentiators
  • Instagrammed about the culture and engaged with talent through trivias, quizzes, and contests
  • Made Facebook our go-to platform to build awareness, engagement, and hiring communication


  • Running targetted hiring campaigns on LinkedIn to facilitate hiring for HARMAN’s DTS and Automotive division

Social Media

(Creatives to include IG posts)

  • Kickstarting Aristocrat’s Instagram page – Life at Aristocrat to highlight the environment and culture at the company.

Our Happy Clients

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