24×7 Games

The Client

Games24x7, founded in the year 2006, is India’s most successful gaming business backed by marquee investors like Tiger Global and The Raine Group. The company specialises in using behavioural science, technology, and artificial intelligence to provide awesome game playing experiences across all its platforms.

Scope Of Project

  • Employer Branding
  • Social Media Marketing

The Task at Hand

To establish the brand as an employer of choice for top talent in the market.

The Hitch

Since the company had so much for their employees, we began gunning at these hurdles:
  • The brand was unknown to the tech top talent
  • To highlight their employee-centric offerings along while simultaneously adding merit to the brand
  • Their flagship game – RummyCircle- was their only face to the world

The Impact

  • Started an Instagram page which gained 2,500+ followers in a year
  • Turnout of 500+ tech and gaming enthusiasts as participants at the leadership webinar series

What We Did


  • Logo redesign to match the brand’s persona
  • Analysing of offerings to identify content attractive to potential talent
  • Repositioning the brand as a market leader through external communication strategies
  • Introducing fortnightly newsletters to align internal communications with external changes
  • Increasing employee engagement and advocacy through contests

Social Media

  • Planning and executing short and long term social media campaigns with posts on LinkedIn, Instagram, and Facebook
  • Creating and establishing thought leadership through articles in the fields of tech and gaming through LinkedIn, Quora and other platforms
  • Leveraging social media contests to increase engagement
  • Altering digitally targetted demographics to reach specific audiences
  • Creating and reviving social media handles

Our Happy Clients

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