Ajio
AJIO is a fashion and lifestyle brand and Reliance Retail’s digital commerce platform.
Scope Of Project
- Employer Branding
- Social Media Marketing
The Task at Hand
- To establish AJIO as an employer with a culture independent of and uninfluenced by Reliance.
The Hitch
The bone in the meat
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Streamlining communication amongst multiple stakeholders
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Presenting a millennial-friendly culture that is different from Reliance’s established culture
The Impact
12 months into the project we have
- ~54% increased the social media followers
- Hits on the career site (%)
- % increase in career site sessions
- Results: Today, Ajio is quickly receiving recognition for their quality work
What We Did
Employer
Branding
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Held discussions with the leadership to ascertain their X factor and conducted FGDs to identify the problem areas.
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Developed a short- and a long-term plan.
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Conceptualised a plan for all stakeholders to work together towards creating a great workplace.
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Formulated a PR advocacy plan with a strong narrative and on-ground activations to align AJIO’s voice with employee expectations.
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Trained the “Talent Advocacy Teams” to be digital scouts while hiring to leverage them to talk about AJIO’s young and exciting work culture.
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Curated Talent Advocacy enablement tool kits
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Built an impact metrics
Social Media
Marketing
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Created social media posts to communicate the Employee Value Proposition (EVP) for external communication
Our Happy Clients
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