Founder and CEO
There was a shift in how the workforce perceived gratification. Of course, money remained an important factor when considering a job, but it was one among many. From wellness to skilling, employees demanded more from their employers.
It was time to tweak the lens through which the corporate world viewed talent acquisition and retention. Established companies and start-ups needed to up the ante and actually listen to what their talent wanted from them. Those who were late to the party found themselves floundering for talented employees.
The need of the hour was an expert.
An expert who understood the pulse of the talent and could help organizations attract the best-in-class, fit-like-glove talent. An expert who could help brands tell their stories in ways that would stick with people for generations to come. An expert who could help brands re-brand themselves to suit the new age of business
Enter TrueBlue Advisory
Today, TBA is a name synonymous with great brand stories.
TBA plays the role of advisor, consultant, and trusted ally who will get your brand’s story heard and seen.
Specialists in the art of employer branding
We don’t hide behind pompous, over-formal language or ambiguity. We’re direct, honest and inclusive
We’re not afraid to challenge the status quo and be ourselves. We have a sense of humour and we’re not afraid to show it.
Clear, uncomplicated, and single-minded. People don’t have time to wade through complex and long-winded explanations. We like to keep it simple
What we do makes a tangible difference to our clients all over the world — this requires imagination. We’re a team with the foresight to see and believe in new ideas.