Rupeek
Rupeek is India’s leading asset-backed, digital lending fintech platform. Driven by the mission to make credit accessible to Indians in a fair and convenient way, Rupeek is pioneering innovative financial products to help monetise gold.
Scope Of Project
- Employer Branding
- Social Media Marketing
The Task at Hand
To increase brand awareness and curate employer-branding content
The Hitch
Being a gold loan brand, the brand was not perceived as an exciting place to work and thus wasn’t particularly a popular choice for the talent pool
The Impact
- Increased LinkedIn followers by 2X in a year
What We Did
Employer
Branding
- Developed and curated employee-centric to position the brand as exciting and tech-forward
- Ideated and implemented revamp strategies for LinkedIn to present the brand as new, challenging and innovative
- Built an employer brand tone and tonality document to cementise for future use
Social Media
Marketing
- Designed and executed eye-catchy posts for LinkedIn to enable smoother revamping
- Ran ads across platforms such as Google and LinkedIn
Our Happy Clients
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