The Client

Prosus is a global consumer internet group and one of the largest technology investors in the world. Along with investing, the company also operates in markets with long-term growth potential and builds leading consumer internet companies. Since 2005, Prosus has invested in Indian companies like Swiggy, Meesho, OLX, PayU and more.

Scope Of Project

  • Employer Branding
  • Social Media Marketing

The Task at Hand

To familiarise Prosus and their portfolio companies in the Indian consumer tech market.

The Hitch

But well, what’s a strategy without hurdles? We identified a few gaps to bridge.

  • To build a distinctive persona in a consumer tech space, without focusing on the investment aspect
  • Communication only on LinkedIn
  • To establish their initiatives and services without being boastful or taking away focus from the portfolio companies

The Impact

  • 14,000+ followers in 12 months24,000+ followers in ~18 months

What We Did

Social Media Marketing

  • Developed and curated employee-centric to position the brand as exciting and tech-forward
  • Ideated and implemented revamp strategies for LinkedIn to present the brand as new, challenging and innovative
  • Built an employer brand tone and tonality document to cementise for future use

Event Management

    • Organised a virtual leadership forum for talent in tech in collaboration with OLX Group and PayU. The event had:
    1. 13 leaders
    2. 4 Think Tanks
    3. 44 Delegates

Our Happy Clients

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