The Client

Expedia Group, a travel tech company has over 29 brands within the group which are primarily travel fare aggregators and travel metasearch engines.

Scope Of Project

  • Employer Branding
  • Social Media Marketing
  • Event Management

The Task at Hand

To establish the employer brand and increase

The Hitch

Here’s what we looked forward to solve

  • Creating distinct but localised content for multiple geographies and social media platforms

The Impact

  • Media Impressions from tech segment increased by 5X
  • LinkedIn and other channel content metrics improvement by 45%
  • Applications of tech talent increased by 30%
  • Candidate experience score elevated by 19%
  • Event participation of relevant talent resulting into leads increased by 55%

What We Did


  • After competitor analysis, a distinct and localised employee value proposition (EVP) was built
  • An EVP Playbook and a Employer Brand Toolkit were made to propel standardisation and cohesiveness across the many sub-brands
  • The EVP fuelled a concrete employer brand that intersected with corporate, technology, culture, experiential tenants.
  • Ensured stakeholder alignment and created a fresh impact metrics progress

Social Media

  • Social media content included videos, graphics, blogs to establish thought leadership
  • PR and media stories to enable an influencer pull


  • Planned events and deployment for _ [recruitment drives?]
  • Strategised a program targetting the Talent Acquisition team and recognising social ambassadors build connect with the talent and increase personal brand on social media platforms

Our Happy Clients

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