Expedia
Expedia Group, a travel tech company has over 29 brands within the group which are primarily travel fare aggregators and travel metasearch engines.
Scope Of Project
- Employer Branding
- Social Media Marketing
- Event Management
The Task at Hand
To establish the employer brand and increase
The Hitch
Here’s what we looked forward to solve
- Creating distinct but localised content for multiple geographies and social media platforms
The Impact
- Media Impressions from tech segment increased by 5X
- LinkedIn and other channel content metrics improvement by 45%
- Applications of tech talent increased by 30%
- Candidate experience score elevated by 19%
- Event participation of relevant talent resulting into leads increased by 55%
What We Did
Employer
Branding
- After competitor analysis, a distinct and localised employee value proposition (EVP) was built
- An EVP Playbook and a Employer Brand Toolkit were made to propel standardisation and cohesiveness across the many sub-brands
- The EVP fuelled a concrete employer brand that intersected with corporate, technology, culture, experiential tenants.
- Ensured stakeholder alignment and created a fresh impact metrics progress
Social Media
Marketing
- Social media content included videos, graphics, blogs to establish thought leadership
- PR and media stories to enable an influencer pull
Event
Management
- Planned events and deployment for _ [recruitment drives?]
- Strategised a program targetting the Talent Acquisition team and recognising social ambassadors build connect with the talent and increase personal brand on social media platforms
Our Happy Clients
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