CRED
CRED is a Bangalore-based fintech company with an app that primarily works on reward-based credit card payments.
Scope Of Project
- Employer Branding
The Task at Hand
To refine the careersite. Easy-peasy!
The Hitch
Well, it was easy-peasy until it was time to rewire the WHOLE site.
We sat with our hands inside our brains to solve three main challenges.
- Impressive but limited information about CRED’s culture
- Targeting a niche talent pool of ‘artists’ as CRED calls their employees, whose credit score was to be 750+
- To induce a feeling of bandwagoning without seeming arrogant, basically in-line with CRED’s persona
The Impact
What We Did
Employer
Branding
- Held a full-fledged competitors’ website research and analysis to peg CRED’s careersite as a content-light design-heavy
- Introduced a new identity for CRED as an employer – “Reward the Good”
- Rewired the careersite to simplify navigation and interaction
- Brought together the new-found theme with CRED’s culture to rewrite careersite content
- Made EVERYTHING super succinct!
Our Happy Clients
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