Ideas2IT

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The Client

Ideas2IT is a product engineering company based in the US, Cayman Islands, and Chennai. The company serves leading clients like Facebook, Microsoft, Oracle, Netsmart, Medtronic Labs, Oportun, and top-notch startups. They remain focused on innovation-led projects that need co-creation of products

Scope Of Project

Employee Branding
Social Media Marketing
Corporate Branding
Recruitment Marketing
Event Mangement

The Task at Hand

To brand Ideas2IT as a leading technology company for tech talent in south India. Full stop.

Challenge

Sounds simple? Well, it was not. Here is why

The limited geography for a wareness
The specific talent sought
Competitive landscape, and Covid

What we did

12 months into the project we have

~ 54% increased the social media followers
Hits on the career site (%)
% increase in career site sessions

Result

Today, Ideas2IT is quickly receiving recognition for their quality work

Testimonials

What We Did

Creating brand impact for Ideas2IT, needed us to work in parallel on EACH vertical. Here is what the focused 360 strategy included

Employer
Branding

Deep dived into Ideas2IT by speaking to Everyone – from the freshers,managers, founders, directors, TA team, marketing, tech, the robot in the reception – everyone…

Derived the authentic differentiator for Ideas2IT – the Employee Value Proposition (EVP)

Defined a brand identity for Ideas2IT

Created a branding campaign to launch the EVP across Linkedin, FB, Insta, Internal channel

Social Media
Marketing

Curated platform-specific content buckets

Leveraged Linkedin to share hiring, company tech updates, leadership speaks, employee benefits and company differentiators
Instagrammed about the culture and engaged with talent through trivias, quizzes, and contests
Made Facebook our go-to platform to build awareness, engagement, and hiring communication

Recruitment
Marketing

Equipping recruiters to hire is where things started getting steamy. We made

Made fun engaging social media posts and internal mailers (mailers? Emails? inmails?)
Put together brag-worthy joining kits
Collated informative recruitment brochures
Ran Kollywood-themed referral schemes
Performance marketing through
Ads for open roles and hiring processes on Google, YouTube, and social media ads.
Hiring campaigns on job boards, social media, tech communities, talent specific channels, and influencer channels
Created hiring videos, corporate videos, and tech-focused hiring posts