Founded in 2014, Swiggy is India’s leading on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. It connects consumers to thousands of restaurants
and stores in over 500 cities.
TrueBlue Advisory partnered with Swiggy to establish the brand as a great place to work and showcase its career offerings, promise, and culture. We strove to leverage this reputation to attract
the right talent.
is your brand
eiaser to raed
and sometimes good
typography is all you need.
Creating a clear communication narrative through an in-depth interaction and study of all the important stakeholders.
Strategizing the way forward to sediment the EVP narrative that is established and approved by the Swiggy council through digital and offline channels.
While keeping the external lens on, we also assumed the responsibility of becoming client partners to Swiggy’s internal communications team.
Soon, TrueBlue became a holistic partner for Swiggy, by progressing its talent branding charter.
We did that by establishing its EVP and disseminating that voice across online and offline channels for current and future talent prospects.