I had tried multiple Instagram hashtag research tools like ‘Hashtagify’, ‘All hashtag’, ‘Kicksta Hashtag generator’ etc. But all these tools suggest you list of hashtags related to the keyword you enter. I felt this is very basic, in the process of research I came across an amazing tool called ‘Flick’.
First thing, it’s not a free tool, but it offers 7 days’ trial. But trust me the tool will impress you very shortly, once you started using it. Don’t expect it to create wonders for you, but constantly testing and iterating will give the best results. Its a Instagram hashtag research tool, you can find the best Instagram hashtags which will increase the reach of your post and then leading to gain followers. I started using this from a month and its working for me.
What’s so special about Flick? Have a look.
These are basic steps, login through your credentials, create an account, and then select which plan you are looking for. Try with starter pack initially, if you feel it’s working for you then upgrade.
After connecting it to your account, start your research process.
Once your login, you can enter a hashtag or topic that you want add for your post which should be relevant for your content.
Let’s say example I used the hashtag ‘World Environment Day’. It will show me a list of hashtags along with –
Competition score: How many people/brands are using it. How is the competition for the hashtag, is it high, medium, or low?
Potential reach: Based on the competition score it will suggest the reach of the hashtag as well.
DAPC: The average number of posts made into a hashtag on a daily basis.
Average likes: The average number of likes received on content that has ranked in the ‘top posts’ section of a hashtag. (when you search for a hashtag on the Instagram search you will notice a grid of top 9 tweets). Refer to picture 3.
Step – 3
Now comes the biggest trouble finalizing the hashtags:
The biggest mistake many of us will normally do is we pick up all hashtags that have huge competition and leave the hashtags that have lower usage. Instead have a strategy around it, we can add up to 30 hashtags in an Instagram post, but I personally suggest go for around 20-24. So divide your hashtags into 3 categories equally.
· 8 top competitive hashtags
· 8 medium competitive hashtags
· 8 low competitive hashtags
Now just select the hashtags in the tool, on the right side column the tool will segregate your hashtags based on high, medium, and low. Refer to picture 4.
Here are the keywords I picked up, we can just copy the keywords and paste it in your Instagram post.
Step – 4:
Here Flick will suggest the hashtags that will specifically work best with your current profiles engagement and follower count.
Account specific search:
One more crazy feature of Flick is, once you link the tool with your account and enable the filter, once you enable this option, Flick looks at the number of followers you have and the average engagement you are getting on your current posts. Based on that it suggests the hashtags, this helps you to increase reach, boost engagements, and grab new followers.
See the results now, it suggests the hashtags based on my handle. If you see it had scanned my profile and mentioned the Avg likes are < 500. Refer to picture 6.
Apart from above features there are much more features like – ‘Analyse your hashtag performance’ here you check the performance overview of all the hashtags you had used for a while. I am yet to explore this feature. Flick is an amazing Instagram hashtag research tool, just give a try.