{"id":38,"date":"2022-02-18T04:34:38","date_gmt":"2022-02-18T04:34:38","guid":{"rendered":"http:\/\/www.trueblueadvisory.com\/new\/beta\/?page_id=38"},"modified":"2022-05-10T17:55:23","modified_gmt":"2022-05-10T17:55:23","slug":"about","status":"publish","type":"page","link":"http:\/\/www.trueblueadvisory.com\/new\/beta\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"spacer\" style=\"height: 40px;\"><\/div>[\/vc_column][\/vc_row][vc_row text_align=&#8221;center&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text el_class=&#8221;page-hd&#8221;]<\/p>\n<h1 class=\"page-hd\" style=\"text-align: center;\">About Us<\/h1>\n<p>[\/vc_column_text]<div class=\"spacer\" style=\"height: 40px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h1 class=\"tba-red\">Meet The<br \/>\nFounders<\/h1>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h3>Around , there was a shift in how the workforce perceived gratification. Of course, money remained an important factor when considering a job, but it was one among many. From wellness to skilling, employees demanded more from their employers.<\/h3>\n<p>[\/vc_column_text]<div class=\"spacer\" style=\"height: 40px;\"><\/div>[vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;]<\/p>\n<div class=\"imagebg\">\n<p><img style=\"width: 100%;\" src=\"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/03\/Richa-Telang.jpg\" alt=\"Richa Telang\" \/><\/p>\n<div class=\"bottom-left\">\n<h1 class=\"tba-red\">Richa Telang<\/h1>\n<h4>Co-Founder and CEO<\/h4>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221;]<\/p>\n<div class=\"imagebg\">\n<p><img style=\"width: 100%;\" src=\"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/03\/Neha-Jain.jpg\" alt=\"Neha Jain\" \/><\/p>\n<div class=\"bottom-left\">\n<h1 class=\"tba-red\">Neha Jain<\/h1>\n<h4>Co-Founder<\/h4>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row top_padding=&#8221;60&#8243; class=&#8221;min-t50&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h4>It was time to tweak the lens through which the corporate world viewed talent acquisition and retention. Established companies and start-ups needed to up\u00a0 the ante and actually listen to what their talent wanted from them. Those who\u00a0 were late to the party found themselves floundering for talented employees.<\/h4>\n<h4>The need of the hour was an expert.<\/h4>\n<h4>An expert who understood the pulse of the talent and could help organizations attract the best-in-class, fit-like-glove talent. An expert who could help brands tell their stories in ways that would stick with people for generations to come. An expert who could help brands re-brand themselves to suit the new age of business<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;60&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h1 class=\"tba-red\">Enter TrueBlue Advisory<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h4>Today, TBA is a name synonymous with great brand stories.<\/h4>\n<h4>TBA plays the role of advisor, consultant, and trusted ally who will get your brand&#8217;s story heard and seen.<\/h4>\n<h4>TrueBlue Advisory<br \/>\nSpecialists in the art of employer branding<\/h4>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;60&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h1 class=\"tba-red\">Our<br \/>\nPromise<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/3&#8243;]<div class=\"iconbox slide-right iconbox-style-8 icon-color-accent color-dark clearfix\"><h3>Professionalism<\/h3><img src='http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/02\/Professionalism-icon.png' class='iconimg' alt='Professionalism' \/><p><\/p><\/div>[\/vc_column][vc_column animation=&#8221;fade-in-from-top&#8221; width=&#8221;1\/3&#8243; delay=&#8221;5&#8243;]<div class=\"iconbox  iconbox-style-8 icon-color-accent color-dark clearfix\"><h3>Reliability<\/h3><img src='http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/02\/Reliability-icon.png' class='iconimg' alt='Reliability' \/><p><\/p><\/div>[\/vc_column][vc_column animation=&#8221;fade-in-from-right&#8221; width=&#8221;1\/3&#8243; delay=&#8221;10&#8243;]<div class=\"iconbox  iconbox-style-8 icon-color-accent color-dark clearfix\"><h3>Connection<\/h3><img src='http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/02\/Connection-icon.png' class='iconimg' alt='Connection' \/><p><\/p><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"spacer\" style=\"height: 60px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/3&#8243; delay=&#8221;15&#8243;]<div class=\"iconbox  iconbox-style-8 icon-color-accent color-dark clearfix\"><h3>Creativity<\/h3><img src='http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/02\/Creativity-icon.png' class='iconimg' alt='Creativity' \/><p><\/p><\/div>[\/vc_column][vc_column animation=&#8221;fade-in-from-bottom&#8221; width=&#8221;1\/3&#8243; delay=&#8221;20&#8243;]<div class=\"iconbox  iconbox-style-8 icon-color-accent color-dark clearfix\"><h3>Personalisation<\/h3><img src='http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/02\/Personalisation-icon.png' class='iconimg' alt='Personalisation' \/><p><\/p><\/div>[\/vc_column][vc_column animation=&#8221;fade-in-from-right&#8221; width=&#8221;1\/3&#8243; delay=&#8221;25&#8243;]<div class=\"iconbox  iconbox-style-8 icon-color-accent color-dark clearfix\"><h3>Adventure<\/h3><img src='http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/02\/Adventure-icon.png' class='iconimg' alt='Adventure' \/><p><\/p><\/div>[\/vc_column][\/vc_row][vc_row top_padding=&#8221;60&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<h1 class=\"tba-red\">Our<br \/>\nPrinciples<\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"imagebg\">\n<p><img style=\"width: 100%;\" src=\"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/02\/We-Are-Friendly.png\" alt=\"We Are Friendly\" \/><\/p>\n<div class=\"bottom-left\">\n<h1>We<br \/>\nAre<br \/>\nFriendly<\/h1>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column animation=&#8221;fade-in-from-right&#8221; column_center=&#8221;true&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div class=\"opline\">\n<h3>We don\u2019t hide behind pompous, over-formal language or ambiguity. We\u2019re direct, honest and inclusive<\/h3>\n<\/div>\n<div class=\"op\">\n<div class=\"ss-tagline\"><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"spacer\" style=\"height: 100px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column animation=&#8221;fade-in-from-left&#8221; column_center=&#8221;true&#8221; text_align=&#8221;right&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div class=\"opliner\">\n<h3>We\u2019re not afraid to challenge the status quo and be ourselves. We have a sense of humour and we\u2019re not afraid to show it.<\/h3>\n<\/div>\n<div class=\"opr\">\n<div class=\"ss-tagline-right\"><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column animation=&#8221;fade-in-from-right&#8221; text_align=&#8221;right&#8221; width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"imagebg\">\n<p><img style=\"width: 100%;\" src=\"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/02\/We-Are-Fun.png\" alt=\"We Are Fun\" \/><\/p>\n<div class=\"bottom-right\">\n<h1>We<br \/>\nAre<br \/>\nFun<\/h1>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"spacer\" style=\"height: 100px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"imagebg\">\n<p><img style=\"width: 100%;\" src=\"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/02\/We-Are-Straight-forward.png\" alt=\"We Are Straight forward\" \/><\/p>\n<div class=\"bottom-left\">\n<h1>We<br \/>\nAre<br \/>\nStraight<br \/>\nforward<\/h1>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column animation=&#8221;fade-in-from-right&#8221; column_center=&#8221;true&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div class=\"opline\">\n<h3>Clear, uncomplicated, and single-minded. People don\u2019t have time to wade through complex and long-winded explanations. We like to keep it simple<\/h3>\n<\/div>\n<div class=\"op\">\n<div class=\"ss-tagline\"><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"spacer\" style=\"height: 100px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column animation=&#8221;fade-in-from-left&#8221; column_center=&#8221;true&#8221; text_align=&#8221;right&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div class=\"opliner\">\n<h3>What we do makes a tangible difference to our clients all over the world \u2014 this requires imagination. We\u2019re a team with the foresight to see and believe in new ideas.<\/h3>\n<\/div>\n<div class=\"opr\">\n<div class=\"ss-tagline-right\"><\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column animation=&#8221;fade-in-from-right&#8221; text_align=&#8221;right&#8221; width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div class=\"imagebg\">\n<p><img style=\"width: 100%;\" src=\"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-content\/uploads\/2022\/02\/We-Are-Imaginative.png\" alt=\"We Are Imaginative\" \/><\/p>\n<div class=\"bottom-right\">\n<h1>We<br \/>\nAre<br \/>\nImaginative<\/h1>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;]<div class=\"spacer\" style=\"height: 100px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column animation=&#8221;fade-in-from-left&#8221; width=&#8221;1\/1&#8243;][vc_column_text]<\/p>\n<div style=\"width: 100%; position: relative; float: right; border-bottom: 2px solid #f00; margin-top: 30px; height: 20px; z-index: -1;\"><\/div>\n<div class=\"tbabtn-m\" style=\"position: relative; float: right; z-index: 1; margin-top: -29px;\"><a href=\"http:\/\/www.trueblueadvisory.com\/new\/beta\/contact\/\">Let\u2019s work together<\/a><\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row text_align=&#8221;center&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_column_text el_class=&#8221;page-hd&#8221;] About Us [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Meet The Founders [\/vc_column_text][vc_column_text] Around , there was a shift in how the workforce perceived gratification. Of course, money remained an important factor when considering a job, but it was one among many. From wellness to skilling, employees demanded more from their employers. [\/vc_column_text][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInLeft&#8221;] Richa Telang Co-Founder and CEO [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css_animation=&#8221;fadeInRight&#8221;] Neha Jain Co-Founder [\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row top_padding=&#8221;60&#8243; class=&#8221;min-t50&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] It was time to tweak the lens through which the corporate world viewed talent acquisition and retention. Established companies and start-ups needed to up\u00a0 the ante and actually listen to what their talent wanted from them. Those who\u00a0 were late to the party found themselves floundering for talented employees. The need of the hour was an expert. An expert who understood the pulse of the talent and could help organizations attract the best-in-class, fit-like-glove talent. An expert who could help brands tell their stories in ways that would stick with people for generations to come. An expert who could help brands re-brand themselves to suit the new age of business [\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=&#8221;60&#8243; bottom_padding=&#8221;40&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Enter TrueBlue Advisory [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text] Today, TBA is a name synonymous with great brand stories. TBA [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-json\/wp\/v2\/pages\/38"}],"collection":[{"href":"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":80,"href":"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-json\/wp\/v2\/pages\/38\/revisions"}],"predecessor-version":[{"id":1682,"href":"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-json\/wp\/v2\/pages\/38\/revisions\/1682"}],"wp:attachment":[{"href":"http:\/\/www.trueblueadvisory.com\/new\/beta\/wp-json\/wp\/v2\/media?parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}