The Client
Swiggy is one of India’s leading on-demand delivery platforms that delivers food, groceries and more.
Scope Of Project
- Employee Branding
- Social Media Marketing
The Task at Hand
To establish the brand as a great place to work
The Hitch
But we had to jump through some hoops before we cracked the code!
- Client popularly identified as a delivery platform and not a tech-first company for logistics
- Insights to the work culture were low
The Impact
- Increased from < 1L followers to > 6L LinkedIn followers in less than 2 years
- Started and maintained employee-centric Instagram, Facebook and Twitter pages
What We Did
Employer
Branding
How did we manage to pull it off?
- Built a clear communication narrative through an in-depth interaction and analysis of the stakeholders
- Strategised the way forward to sediment the EVP narrative through digital and offline channels
- Leveraged their ‘consumer-first thinking’ principle and connected it with their tech-centricity
- Building the Swiggy career website
- Building identities for numerous internal products and initiatives
- Curated weekly employee engagement activities
Social Media
Marketing
- Executed social media campaigns that highlighted the career offerings, promise and culture
- Increased employer brand awareness through webinars and workshops
- Built employee-centric pages on Instagram, Facebook, and Twitter to increase social reach
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Our Happy Clients
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