The Client

Prosus is a global consumer internet group and one of the largest technology investors in the world. Along with investing, the company also operates in markets with long-term growth potential and builds leading consumer internet companies. Since 2005, Prosus has invested in Indian companies like Swiggy, Meesho, OLX, PayU and more.

Scope Of Project

  • Employee Branding
  • Social Media Marketing
  • Event Management
  • Recruitment Marketing

The Task at Hand

To familiarise Prosus and their portfolio companies in the Indian consumer tech market.

The Hitch

But well, what’s a strategy without hurdles? We identified a few gaps to bridge.

  • To build a distinctive persona in a consumer tech space, without focusing on the investment aspect
  • Communication only on LinkedIn
  • To establish their initiatives and services without being boastful or taking away focus from the portfolio companies

The Impact(infographic)

  • 14,000+ followers in 12 months
  • 24,000+ followers in ~18 months

What We Did

Employer
Branding

Recruitment
Marketing

Social Media
Marketing

  • Diversifying content to showcase an overall impact on Prosus’ portfolio companies
  • Sharing Prosus-researched insights about consumer-tech segments and growth of portfolio companies
  • Interviewing HRs and CXOs to emphasise on Prosus promoting thought-leadership
  • To introduce the faces behind the portfolio companies and increase their credibility with founder stories
  • Keeping the company relevant and fresh by communicating company acquisitions and funding updates
  • Curated employee learning series to showcase the top learners to highlight Prosus’ learning initiatives.
  • Presenting Prosus as a well-rounded company by showing their social initiatives that support women and Persons With Disabilities.

Event
Management

  • Organised a virtual leadership forum for talent in tech in collaboration with OLX Group and PayU. The event had:
  1. 13 leaders
  2. 4 Think Tanks
  3. 44 Delegates

Our Happy Clients

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